Pride has arrived, and to celebrate, throughout this month, Max has a lineup of LGBTQ+ content centering on queer joy, love, community, and authentic storytelling. The newly rebranded Max will celebrate Pride all month long with an in-app Pride takeover of the LGBTQ+ Voices page on the app.
Max plans to amplify uplifting and inspiring voices by spotlighting LGBTQ+ talent and programming across Max branded social channels like the network's Human By Orientation Instagram page.
The LGBTQ Voices page will highlight queer content premiering in June, including the HBO documentary The Stroll, which tells the powerful and poignant history of transgender sex workers in New York’s pre-gentrified meatpacking district in the 1990s.
Members of the LGBTQ+ community have unique and complex health needs that heterosexuals don’t face. Health disparities and barriers to care can make staying healthy challenging, but knowing LGBTQ+ health risks can ensure you stay on top of your health. Local and national resources can help you prevent or treat these health conditions with the right medical testing, care and support.
Additional content coming to Max to celebrate Pride will include the Max Original documentary series from Poland Naked. Loud. Proud, HBO documentaries Rock Hudson: All That Heaven Allowed and Taylor Mac's 24-Decade History Of Popular Music, HBO comedy special John Early: Now More Than Ever, the season two premiere of the Max Original series And Just Like That…, and new episodes of the Max Original comedy series The Other Two and Max Original rom-doc dating series Swiping America.
June will see a design refresh for the spotlight page with an Ultimate Pride celebration, Essential Pride Month Watchlist, and more, promoting both new and iconic content from Max’s deep library of authentic queer storytelling including Trixie Motel, I Am Jazz, Our Flag Means Death, Nate & Jeremiah Home Project, and 90 Day Fiancé: Love In Paradise.
Max will also feature “Home Werk,” a curated catalog of episodes in the House Hunters collection on the platform, highlighting same-sex house-hunting couples as they find their dream home.
Max will also highlight over 30 LGBTQ+ organizations on a daily cadence throughout the month by communicating their missions and driving to their platforms leveraging Max’s Instagram Stories.
Max’s Human By Orientation will additionally release a new sizzle highlighting their LGBTQ+ talent and programming across the platform.
Max will be The One To Watch To Show Your Pride. Visit the LGBTQ Voices page for queer content premiering in June.